Tampa Bay Sports Day

Camping World Is New Title Sponsor For Orlando Bowl

ORLANDO – Camping World, the nation’s top retailer of RVs, RV accessories, and RV-related services, has reached an agreement with Florida Citrus Sports (FCSports) to present the Camping World Bowl in Orlando, Fla.

The game, known most recently as the Russell Athletic Bowl, will continue to feature top teams from the Atlantic Coast and Big 12 Conferences in late December each year.

“We’re excited to extend our successful partnership with Florida Citrus Sports and the collegiate partners who participate in this great game each year,” said Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s The Profit. “The core platform we have in Orlando with the stadium naming rights and Camping World Kickoff game makes this expansion a natural fit. Florida is a key market for us and that coupled with the nationwide exposure of this post season bowl game, makes it an ideal opportunity.”

As part of the multi-year deal, Camping World will receive national exposure through television, radio and online media and will be recognized in broadcast, outdoor and print advertising throughout Central Florida. Camping World will also be featured on signage and event collateral throughout bowl week and in the stadium on game day.

In addition to this new agreement, Camping World and Florida Citrus Sports have previously partnered in naming rights for Orlando’s host venue, Camping World Stadium, as well as a series of season-opening neutral-site college football games, the Camping World Kickoff. The inaugural Kickoff game in 2016 saw Florida State rally to defeat Ole Miss in front of a sellout crowd.

“Florida Citrus Sports is thrilled for the opportunity to deepen our relationship with Camping World, who has proven to be an incredible partner to our organization and to Orlando,” said Steve Hogan, CEO of FCSports. “We’re also humbled that they chose to partner with us again and believe that to be a testament to the value that our community, our stadium and our events provide.”

Camping World takes over for Russell Athletic, who previously had sponsored the game since 2012.

This year’s Camping World Bowl will be the 28th edition of the game, and its 17th in Orlando. Since relocating to in 2001, the game has developed into one of the top postseason contests. It currently hosts the top non-New Year’s Six selection from the Atlantic Coast Conference and the second non-NY6 selection from the Big 12 Conference. Last year’s game featured the Miami Hurricanes defeating the West Virginia Mountaineers.